RAEGAN WESLEY
For Samsung’s collaboration with Sony Pictures’ Spider-Man: Brand New Day, we created a premium unboxing kit designed to bring the partnership into the hands of fans.
Sent to select influencers and available at select retail locations, each kit came packed with the brand-new Galaxy Z Fold8 and Galaxy Watch Ultra. We wanted the packaging to feel elevated while still being sustainable, so we designed the box to be something recipients would actually want to keep and reuse.
A soft-touch finish gives it a premium feel, while metallic Spider-Man web detailing carries across the exterior for a subtle nod to the film. 🕷️🕸️
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Unboxing Videos:
https://www.tiktok.com/@haleyybaylee/video/7669521080540728590?lang=en
https://www.tiktok.com/@imthe_annag/video/7667979690258238734
https://www.tiktok.com/@kamilla_outlander/video/7667244572241562901
https://www.tiktok.com/@_kushbag_/video/7666197275558956301
https://www.tiktok.com/@comfortfilmsss/video/7671133987783347469
https://www.tiktok.com/@spidey__ty/video/7670624541634301197
CD: Mack McCullough
ACD: Nasim Abadi
Senior AD: Christina Rodriquez
MADE @ CHEIL DALLAS
©2025
!!FINAL BOX IMAGES COMING SOON!!
Click to see how the project evolved!!!